Starter Calm Kit Landing Page

Rated Excellent by Dog Owners in the US

Help Your Dog

Switch Off at Home

A simple sniff, lick, settle routine for dogs that struggle to wind down at home.

Get Your Starter Calm Kit · $64.99 · FREE US Shipping

Start Their Calm Routine

30-day money-back guarantee

Not Another Toy.
A 3-Step Calming Routine.

Not Another Toy. A 3-Step Calming Routine.

See the complete kit below ↓

Rated Excellent by Dog Owners in the US

FOR DOGS WHO CAN’T SWITCH OFF AT HOME

The Calm Kit for Dogs

One daily sniff, lick, settle routine that guides your dog from

restless to ready for rest.

One daily sniff, lick, settle routine that guides your dog from restless to ready for rest.

Complete 3-step calm routine

Your dog winds down without another walk

They learn to settle on their own

Free Calm Dog Handbook included

Your order dispatched in 24 hours

Free US Shipping

30-Day Guarantee

Secure Checkout

Free Bonus With Your Kit

Your step-by-step guide to building a calm routine your dog can follow every day.

The Complete Calm Dog Handbook

FREE

Simple guidance for using the kit in the right order.

Build a routine your dog can learn to recognize.

What dog owners say about us

★★★★★ Loved by Dogs Across the US

★★★★★

He finally settles in the evenings

My spaniel used to pace the whole time I was cooking dinner. Now he takes his lick mat to the blanket and actually winds down. Our evenings are calmer than they've been in years.

Danielle R.

★★★★★

The snuffle mat wears him out

Ten minutes hunting for kibble in the snuffle mat does more than a long walk. He's mentally tired and settles straight after. I wish I'd tried this sooner.

Marcus T.

★★★★★

Crate time is so much easier

We used to get whining every time he went in the crate. Now the lick mat gives him something to focus on and he settles right down. A total game changer for us.

Priya S.

★★★★★

Perfect for our anxious rescue

Our rescue struggles to relax at home. The routine of sniff, then lick, then settle on the same blanket has really helped her switch off. She's calmer and happier.

Jordan M.

★★★★★

He goes to the blanket on his own now

After a couple of weeks he started heading to the blanket by himself when it's wind-down time. The whole kit just works together. Highly recommend.

Emily C.

★★★★★

No more chewed furniture

Our pup was destroying things out of boredom. Giving him the snuffle and lick mats to work on has stopped it completely. The house is intact again.

Ryan K.

★★★★★

Calmer dog, calmer home

The lick mat is a lifesaver on busy evenings. Fifteen minutes of focused licking and she's relaxed on her blanket. Worth every penny.

Sophie L.

What’s inside the kit

Three Petzlo essentials that work as one routine, plus the handbook:

• Calming Blanket, the spot your dog settles

• Calming Lick Mat, ten minutes that brings them down

• Snuffle Enrichment Mat, scent work that burns mental energy

• The Complete Calm Dog Handbook (free), the routine day by day, sent to your email

How the routine works

Three steps, in the same order every time:

Sniff: scatter their food in the snuffle mat and let them hunt.
Lick: load the lick mat with a dog-safe favorite for slower, focused activity.
Settle: use the same blanket in the same spot, so it becomes part of the wind-down routine.

With repetition, your dog may begin heading there on their own.

Is this right for my dog?

Built for dogs who are restless rather than distressed: pacing, following you around, or struggling to settle during quiet time.

It is not a treatment for severe separation anxiety or a replacement for your vet or trainer.

Not sure? You have 30 days to try it.

Shipping and delivery

Free tracked US shipping, usually within 7 to 14 business days.

You will receive tracking as soon as your order ships.

Some kits arrive in more than one package, so do not worry if the blanket arrives before the mats. Every package is tracked.

Our 30-day guarantee

Try the complete routine for 30 days.

If it is not right for your dog, email us and we will make it right.

No returning chewed mats. No photos. No complicated process.

walked & fed but still a restless dog?

tiring their body is only half the job

You take them out. You play. You give them attention.

You take them out.
You play.
You give them attention.

You can give your dog a longer walk, another game, or one more chew and still find them pacing the house an hour later.

That is because wearing out their body is not the same as helping them wind down.

Once the activity ends, many restless dogs are still left wondering what comes next.

They need a clear transition from movement to focus, and from focus to rest.

The Starter Calm Kit creates that transition through one repeatable sequence:

Sniff. Lick. Settle.

Instead of constantly finding new ways to tire them out, you give them a routine that helps guide them toward quiet time.

Why Most Dog Toys Don’t Help Them Settle

Most dog products give your dog something to do. But once the activity ends, the pacing often starts again because there is no clear path from busy to rest.

Too stimulating

Fast play can leave them more wound up than before.

No clear next step

When the toy is finished, nothing tells them what to do next.

No repeatable routine

Random activities do not build a cue your dog can learn to recognise.

96%

of dog owners say enrichment feeding stops boredom

It just means making your dog work for their food, like licking a spread off a mat or sniffing out hidden kibble. Keeps their brain busy and helps them settle.

Based on a study of 1,400+ dog owners · Veterinary Record, 2024

Starter Calm Kit · $64.99

Start Their Calm Routine

30-day money-back guarantee

How the Starter Calm Kit Works Differently

Most dog products keep them busy.

The Starter Calm Kit gives them a clear way to wind down.

Instead of asking your dog to settle on command or trying to tire them out again, it uses one simple sequence that moves them from active to quiet.

Sniff first

Scatter food through the Snuffle Enrichment Mat and let your dog search for it. That focused scent work gives restless energy somewhere useful to go before you ask them to slow down.

Lick to lower the pace

Once the sniffing is done, move to the Calming Lick Mat.

The slower, repetitive activity keeps their attention in one place and helps bridge the gap between busy and ready for rest.

Settle in the same spot

Finish the routine on the Calming Blanket.

Use the same place each time so the blanket becomes part of the pattern and helps signal to your dog that quiet time is starting.

The evenings you wished for

Use it while you make dinner, spend time with your family, or sit down at the end of the day. The routine is simple to repeat, so your dog gets the same clear sequence every time: Sniff. Lick. Settle.

what your dogs first 30 days can look like

Calm is not a command. It is a routine you build.

Give your dog 30 days to learn the same simple sequence, in the same place, at the same time.

Days 1–3
Days 4–10
Days 11–20
Days 21–30

Make the Spot Familiar

Use the blanket and lick mat in the same quiet place each day. The goal is simply to make the routine feel familiar.

Build the Full Routine

Start with the snuffle mat, move to the lick mat, then finish on the blanket. Keep the order the same every time.

Build Recognition

Repeat the routine at the same time of day. Your dog may begin to recognise the sequence and what comes next.

Make It Part of the Day

By now, the routine has had time to become familiar. Quiet time may begin with less prompting from you.

Starter Calm Kit · $64.99

Start Their Calm Routine

30-day money-back guarantee included

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